Sell More This Holiday Season With Email

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Well, here we go. The holiday rush has already started. It seems to get earlier and earlier every year.

The holiday decorations are up and the home shopping channels on TV are adorned with trees and holiday decorations on their sets. And Christmas music is already on 2 radio stations in our area.

Like a savvy marketer, you bulked up your email list for all 2020. Now's the time to put that email list to work, encouraging even more holiday purchases before we ring in the new year.

How to Sell More on Facebook. A content calendar is a great first step– now you just need to know how to optimize your content for sales. Let’s take a look at five specific ways you can sell more on Facebook this holiday season. Set Up an On-Platform Storefront. Facebook allows businesses to set up a virtual storefront on their platform. You could be profiting with these smarter strategies in my ebook, 'Sell More Jewelry This Holiday Season'. 72 page PDF ebook - read it on your computer, phone, and tablet. The Christmas holiday season is usually the busiest shopping time of the year.

Ready, set, start your holiday marketing now!

What do you have planned at your business this holiday season?

Does it include selling gift cards?

It’s a huge, multi-billion-dollar industry. Everyone wants gift cards for the holidays. They are so easy to buy. You offer gift cards for your business, don’t you? I hope so.

I found some information that will help you market your Gift Cards for this upcoming holiday season. The more you know about the purchasing habits of your customers in relation to buying Gift Cards, the more effective you can be marketing and selling them.

Sell More This Holiday Season With Email Account

  • 77% of consumers say they spend the same amount when giving a gift card as they would on a traditional gift.
  • NEARLY HALF of consumers received a gift card on Christmas.
  • According to Google, when scrambling to get a gift a couple of days before Christmas, you are most likely to buy a gift card. This means last minute promotions for gift cards will work very well for you.
  • More than 70% of women plan on giving a gift card within the next 3 months. In contrast, only 55% of men are planning to buy a gift card within that time frame. You’re marketing to mainly women as opposed to men.
  • Nearly 85% of 25-34 year olds say they are giving a gift card. A senior is much less likely to buy a gift card; only 40% of customers aged 65 and over are planning to give a gift card in the next couple of months. The younger generation are the majority of gift card purchasers reach them where they look for your marketing, such as social media sites.
  • Gift cards have the ability to get customers in the door; 72% of shoppers also do some shopping for themselves when going to a store or website to purchase a gift card. Try to sell them something else. Incremental sales can add significant income to your holiday revenue.
  • Customers are 2.5 times more likely to buy something for full price if they pay with a gift card.
  • Women are nearly 2 times more likely than men to buy a gift card because of a design.
  • $25 is the most popular denomination of gift cards to be given over the next three months, with 44% of consumers indicating this is the average amount they will load on each card. 24% will give $50 denominations and 6% will give $100. Use a bonus Gift Card promotion to help increase the dollar amount sold.
  • Gift cards have such high perceived value that nearly half of consumers would prefer a $25 gift card to a present worth $50!

Start planning your Gift Card promotion now and cash in on this big Holiday Promotion.

Plan for a great holiday selling season today!

Michael

P.S. If you haven’t placed your holiday No Peeking/Red Envelope order yet, there is still time. But, like Santa on Christmas Eve it will be here and gone before you know it. To take advantage of the #1 Bounce Back Promotion EVER, click the button below and give yourself the best present ever — a full restaurant in January.

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Sell more this holiday season with email free

Including free shipping as part of your e-commerce shipping strategy this holiday season can potentially increase your sales. It’s also the best way to keep up with the online giants. For perspective, in Q3 of 2016, Amazon spent $1.74 billion on free shipping. It’s probably no surprise that free shipping draws in customers and is the main reason users love Amazon Prime. Prime members also spend double what other shoppers do, especially during the holidays.

So, if you want to cash in on the holiday peaks, your shipping strategy should include free shipping on your flagship products. This certainly adds to your expenses and careful analysis is warranted prior to picking up the shipping tab but here we’ll go into why it might be worth it.

Sell more this holiday season with email addressesThisWith

Sell More This Holiday Season With Email Addresses

It goes without saying that offering free shipping is one of your most powerful tools as an e-commerce business. Check out what your competitors are (or aren’t) offering to ship for free and consider how you can target your marketing campaigns to draw customers away from your competitors. This turns free shipping from a cost to a competitive advantage, helping you earn more new business.

Sell More This Holiday Season With Emails

Let’s look at some ways you can use free shipping to sell more this holiday season.

Reduce Shopping Cart Abandonment

With the right shipping software, you can use free shipping as a strategy to reduce shopping cart abandonment. When a customer has a cart full of products but has decided to exit without checking out, you can send them a targeted offer for free shipping over a certain order total.

SaleCycle estimates the average shopping cart abandonment rate at 75.6 percent and the study by Baymard last year estimates 61 percent abandon due added costs (linked above, see chart below). High or unexpected shipping costs are the biggest reason customers bail, so free shipping can solve a lot for you right from the get-go. With so many would-be customers refusing to close the deal due to shipping costs, it’s important to know how much free shipping cuts into your bottom line and weighing that against the business you’d gain by offering it.

Suggested reading: How to choose the right shipping software

So, if you want a nice slice of the holiday shopping pie, a shipping solution like ShippingEasy provides the rates you need to make offering customers free shipping more affordable.

Use Free Shipping to Increase Your Key Performance Indicators

Gross Merchandise Value (GMV), Order Volume (OV) and Average Order Value (AOV) are typical measures that tell you how profitable each transaction is for your e-commerce store. Using these measures, you can set up threshold-based free shipping—free shipping based on the value of a customer’s cart or the number of items in a cart. Many customers are willing to add an item or two in order to qualify for free shipping, and you can use the above values to set your thresholds.

A good strategy for making a threshold-based strategy work is to first decide which of the KPIs above you would prefer to increase. If you want to move/reduce inventory, you can use OV as your threshold and base free shipping on the number of items in the cart. If you’d prefer to see more dollars per customer, use the AOV as your threshold. It’s worth testing these strategies, possibly against each other, to see which gets you the most return. Results can certainly vary by customer base, industry, and products.

The best part, though? It works. In a case study, VWO features cosmetics brand NuFace and their experiment to offer NuFace shoppers free shipping above a minimum order total. Order volumes exploded and the average value per order went up by 90 percent, according to the article.

Offering Free Holiday Shipping Can Save You Money

There’s an upside to the expenses associated with offering free shipping. It can increase your shipping volume in the long run, meaning more inventory moved, and more new and returning customers.

Robust shipping software like ShippingEasy calculates the best shipping method with the cheapest rates, so you can offer free shipping and increase your sales. Data from ComScore indicates up to 83 percent of shoppers are fine with waiting a couple of days if they can save money on a free shipping offer. As noted above, free shipping also reduces cart abandonment rates, meaning more conversions.

Fast and free shipping is becoming an expectation from customers, and it is something your e-commerce business can certainly participate in. You just need to find ways to make it work for you.

Sell More This Holiday Season With Email Free

Give ShippingEasy a test drive to see how easy it can be to offer free shipping. Click the button below to start your 30-day FREE trial!

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I'm a digital content and social media nerd with a passion for telling stories, helping connect people, and finding joy in the details.
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